Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more. If your business isn’t using CRM yet, here are five reasons why you should. Grows with your business The ol’ […]

Now that digital collaboration is an integral part of any business, VoIP has become indispensable. Unfortunately, as it becomes more widespread, so do the threats against it. These attacks may not be as serious as ransomware or phishing, but they’re just as dangerous to SMBs. Here are five ways to protect your VoIP network against […]

Office 365 is already packed with the latest productivity features, but for premium perks, opt for the Office Insider program. This gives Office subscribers a heads up on upcoming Microsoft releases and updates before other companies do. Here’s why Office Insider is perfect for business owners. Early Access Subscribing to Office Insider gives you access […]

When it comes to cyberattacks, most business owners get hung up on the technical and logistical details, forgetting another important aspect: motive. Why are hackers attacking people and organizations? And whom are they targeting? By answering these questions, you’ll have a better understanding of which of your business’s resources need the most protection. Script Kiddies […]

In today’s business world, computers are an essential investment. Considering the tight budgets of small- and medium-sized businesses (SMB), one can’t afford to invest in the wrong hardware. Which is the smartest investment, especially for startups? Laptops or Desktops? Portability Laptops allow you to keep working when you don’t have an electrical outlet. However, this […]

Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand’s online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here’s the best strategy. Don’t engage site or users directly Don’t send emails demanding to have […]

Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them. Make it mobile-friendly More people […]

Technology changes so rapidly. With disaster recovery (DR), we see business owners clinging to ideas that no longer apply. What kind of DR myths are still widely accepted by the masses? Here are three that need to be retired immediately.  Tape backups are the best DR solution Backup tapes are physical objects that deteriorate over […]

Many business owners are in the dark about unified communications (UC) and don’t know how it will help their bottom lines. To end your doubts and breathe new life into your business, read this. Companies in the United States and the United Kingdom have lost a total of $37 billion because of poor communication, according […]

Storing files in the cloud is common nowadays, making things convenient for business owners who want to manage their data on the go. But the number of ways to do this can be daunting, especially to the uninitiated. Don’t get lost in the sea of options. This handy guide will tell you whether SharePoint or […]