MMG won the competitive tender for the TAS survey as a result of their depth of experience in market research and keen understanding of the Australian educational landscape.
This was the most comprehensive survey ever undertaken by the School and so we wanted to work with a team that had a detailed understanding of the independent schools sector generally and the types of challenges and issues we wanted to explore in the research. Over time MMG developed a good understanding of the School and its ethos and this enabled us to work together to tailor the research to fit our requirements.

The 65% response rate was very impressive, particularly from parents, and reflected well on the quality of the research and preparation of the audience.
I had not imagined that the data presented would be so comprehensive. It has provided us with unparalleled clarity of vision into the views of our parents, staff and students and the strategic advice from MMG has been very useful.

We would certainly use MMG again.